Unilever thinks you may have questions about how to handle personal hygiene, as my mother used to say, "down there." No, they don't. They think they've figured out a way to charge $5.49 for a shower puff that costs them a dollar to make seven of them.
But I first found out about this at Drugstore.com, which says:
2 Sided Cleansing
Scrub Side | Lather Side
When girls check out guys, they notice every part. They don't miss a thing. Neither does the New Axe Detailer.
Get the right levels of clean for all your parts. The Detailer is designed to work with Axe Shower Gel to keep every part of you ready for action.
Use the scrub side to dig into your extra dirty spots or tough parts (hands, elbows, feet, etc.) Use the soft mesh side to build gentle lather on more "sensitive" areas... because every part matters.
Made in China***
***Well, OF COURSE it is.
I thought Norman Mailer said that "a girl is a car." But it's turning out that your jock area is a car, in need of "detailing."
And what is this "checking out" thing that the advertisers say we "girls" are doing to you "guys"? If I believed the marketing geniuses at Unilever, a blind date would resemble the Axe Detailer Ad I'd like to see:
And yes, it depresses me no end that my attempt at satire actually looks like something the Budweiser ad team would put together, only more professional.