Why on earth you would want to mess with me at this particular time...
Richard Adams at the Guardian:
Don't get me started on all that FDS vagina stink spray stuff.
For years, advertising for tampons and "sanitary products" have been shrouded in nebulous euphemism. So what happens when a US tampon-maker drops the coy messaging and goes straight for the jugular (so to speak)? Its ad gets banned by the major US television networks for mentioning the word vagina.
Even when the company substituted "down there" for vagina, two of the networks still wouldn't run the ad, so the company was forced to drop the idea altogether.
I call bs on this, a black box with texting-like "U" on the cover, and an ad designed to get the big bad censors' panties in a twist? So it goes viral and is decryed on, oh, you know, feminist blogs? Ruh roh.