Wednesday, January 21

Fox News and the Art of Scandalword Brainwashing


There's a peculiar rhythm to Fox News outrage, and it sounds like this: Ben-ghaz-i. So-lynd-ra. Bu-ris-ma. Three exotic-sounding syllables, endlessly repeated, until they become less like words and more like incantations. These aren't just news stories—they're linguistic weapons in a war against Democrats. 

If Dems had anything remotely like Fox News there would just be a constant ticker like how Trump just recites one-word shorthand for a bunch of “scandals“ (server! Uranium One! Spygate! Benghazi! Paula Jones! Whitewater! Foster! DNC Rigging! Afghan withdrawal! Fast & Furious! Border Crisis! Tarmac!)

— ❀°。Der Siebenschläfer *.゚✿ ⋆ (@sababausa.bsky.social) December 17, 2025 at 12:27 AM

The formula is remarkably consistent. Take a complex policy issue or tragedy, reduce it to a two or three-syllable word that a normie does not use in everyday conversation, then repeat it until the word itself triggers a Pavlovian response. 

The content barely matters anymore. Hannity dedicated hundreds of segments to Benghazi between 2012 and 2016, far outlasting any genuine news value the story possessed. The word became a stand-in for an entire worldview: Democrats are corrupt, Democrats are incompetent, Democrats will get you killed.  Hillary's fault. 

The three-syllable brainwashing technique transforms legitimate policy debates into tribal markers, facts into feelings, and complexity into certainty. 

Once the word is programmed, the thinking stops. And that's exactly the point. 

"Solyndra" worked the same way. A failed solar company that received a government loan became shorthand for everything supposedly wrong with Obama's energy policy. Never mind that loan guarantee programs expect some failures, or that the overall portfolio performed well and brought in a profit for the American taxpayer. So-lynd-ra became a three-syllable eye roll, a knowing nod between host and viewer that said "see? We told you." 

Burisma is perhaps the purest example. How many Fox viewers could accurately explain what Burisma Holdings actually did, or what specifically Hunter Biden's role entailed? It doesn't matter. Bu-ris-ma meant "Biden corruption." The details are irrelevant; the brainwashing word does the work. 

Sometimes the Fox News brainwashers forget the rules, and it shows.  "Auto Pen"—the claim that Biden used an autopen for official documents—never gained traction despite Fox's attempts to scandalize it. "Auto[matic]" and "pen" are words used in everyday conversation.  It lacks the exotic foreignness of "Benghazi, Burisma, and Solyndra."   

But then came "Ep-stein-Files."  

Suddenly, the right-wing outrage machine found itself in an unexpected predicament: they'd caught the car. Here was a perfect three-syllable scandal with massive public interest and an entire QAnon cult behind it. The problem? Epstein's associations crossed party lines, AHEM, and the deeper anyone digs, the more necessary it is to redact DONALD TRUMP'S NAME. 

Until I am shown different I am going to use MAGA math and say that anything redacted is nasty shit about Trump that's how they made this playing field not me.



— Jerry Toupal (@mosmos69.bsky.social) January 2, 2026 at 9:17 AM
You can't use "Epstein Files" as shorthand for "Democrats bad" when the web of connections leads right to Dear Leader himself.  But that right-wing outrage machine did it.  They convinced the pig people that there was a scandal to follow and decry.    

And then they told those same people to forget about it.   

 The usual playbook—reduce, repeat, outrage—had to be put back in the bottle.  Because Trump is all over the Epstein Files.  And the brainwashing that made the Epstein Files matter, just as Burisma, Solyndra, and Benghazi "mattered,"  can't be turned off so easily.  And some of these brainwashed zealots don't care at all about consequences.  

My God people! The Epstein file has become some golden calf for idiots. What has been released is damning but the apocalypse cult of maga doesn't care. There is nothing in that file that will magically make maga go away. WWIII is the end goal for many Christian nationalist.



— Mrs. Fibuli (@mirandaquim.bsky.social) January 20, 2026 at 7:55 AM

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