Turns out the Campaign for a Commercial-Free Childhood (and good luck with that) feels the same way.
"A review by CCFC found more than one hundred Transformers’ toys for children under six; Transformer promotions by Kraft and Burger King clearly aimed at young children; and advertisements for the movie on children’s television programming rated appropriate for kids as young as two.
“It is extremely disappointing that Hasbro and DreamWorks would choose to promote a film to preschool children that the industry deems inappropriate for anyone under the age of thirteen,” said CCFC’s Dr. Susan Linn, author of Consuming Kids. “In their cynical attempt to wring every last dollar from one of this summer’s blockbusters, these companies have shown little regard for children’s well-being or parents’ desires to limit their children’s exposure to violent entertainment.”
Speaking as a parent, we're really used to this. It's really more disappointing that the film industry wants its Burger King toys and box office, too. If I were in that 15-17 boys demographic that moviemakers seem to find so essential, I don't think I'd want to see a movie that had been pushed to little kids.