Wednesday, October 3

For my daughters.

You have probably seen this and yeah, it's an AD. But for once I think the message transcends the sales pitch and dang if I don't endorse this message. A. and A., this one is for you, my beautiful, beautiful, girls. [And I particularly endorse my daughters' current sense of what "gorgeous" is.]:


  1. thank you, thank you. i posted this on my blog and the pgh womens blogging society.

    it's wonderful.

  2. oh and the feathered boa and crown, that's my little granddaughter's fashion style.


    beautiful girls!

  3. Anonymous12:19 PM


    I need to show this to my 15 year old girl who is already being spoken to by the fashion industry. Thanks for sharing this...

  4. Thanks for posting this BG. I can't remember if it was this year, or last, that NOW gave Dove representatives and their creative team an award for putting together this excellent marketing campaign. It's great to see people in the industry acting in a responsible way.


  5. Anonymous7:22 PM

    I can see how the beauty industry affects my daughters at both ends of the spectrum. The Eldest is navigating the already established norms for her peer group. She's lucky to be considered conventionally attractive. Nevertheless, she looks in the mirror and sees things she would change. The nose? Her boobs? Her hips?

    She's a dancer, so there's added pressure to stay thin. She can't do anything about the much desired long, swan-like neck and long legs, but she's very conscious of what she's eating.

    The Baby is just discovering the conventional wisdom regarding beauty. I listen to her and her little pals talk about it. They are sponges and it's never too early to start counteracting what they hear from the media, each other and, sadly, their mothers.

  6. What a great video!

  7. I love the message presented in this ad. Funny thing is, I started talking to my eldest about this when she was tiny. First she had me as a role model, then one very cool teacher for three years of elementary school, who did units on feminism, on the media, on fairytales ... all the right messages. She had a subscription to New Moon magazine for 5 years. And she has STILL bought in to much of the image thing: plucked eyebrows, lots of products, lots of make-up. She has subscriptions to and pores over Vogue and Elle magazines. She's ga-ga for movie stars. So, is it a reaction to her hippie mom who dressed her in dirndls and overalls? Is it personality? Or is the mainstream message just too powerful?

    My younger daughter is just starting middle school. She's definitely influenced by her older sister, but she seems to take it differently. We'll see.

    BG, good luck with your own lovelies. I LOVE their sense of style.

    (P.S. I suspect it's difficult for boys too.)

  8. Anonymous8:41 AM

    Thanks for the piece. As a man who likes looking at women, I have been bemused for decades that so many aspire to resemble anectoric waifs who live in dumpsters.

    Gimme women who think and aren't afraid of appearing smarter than a Springer Spaniel.

    Who cares if they have a comfortable place to sit? Or feet larger than size 5?

    They're WOMEN, not livestock!

  9. Hey, if an ad's going to tell the truth, more power to it!


I really look forward to hearing what you have to say. I do moderate comments, but non-spam comments will take less than 24 hours to appear... Thanks!